Web copywriting and content development are vital components of any effective digital marketing strategy. From normal Tweets, to complete website articles, to Google AdWords and blogs writing, it is the written word which has the highest impact.
The significance of broadcasting valuable and exclusive content and solid digital journalism has been further highlighted in recent times by changes in how Google ranks web pages. The official Google Webmaster Central blog has this advice:
“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content”.
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